Sallying - The reason social media is so difficult for most...

sal·ly ('sa-lE) def.
1. To Rush Forward; also, to Leap and Dance;
2. A Sudden Outburst; a Witticism; a Quip;
3. A Venture Off the Beaten Path

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The reason social media is so difficult for most organizations: It’s a process, not an event” - S.Godin.

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